Index

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Date Published AP Wiki Marketing Articles
November 6, 2016 University of Texas at Arlington (UTA) Direct Mail Campaign 2015 Analysis
December 5, 2016 Lamar University Direct Mail Analysis (April 2015)
December 13, 2016 California State University – San Marcos (CSUSM) - Direct Mail 2014
December 15, 2016 Purdue University (PUC) Direct Mail 2015 Campaign Analysis
December 19, 2016 University of Louisiana at Lafayette (UL) Direct Mail Campaigns 2014-2015
January 6, 2017 Purdue University Northwest 2016 Nursing Campaign Analysis
January 16, 2017 360 Incubation Control-group Project (by Nov. 30, 2016)
January 18, 2017 360 Incubation Control-group Project
February 3, 2017 Lamar University "Sizzling Summer" Marketing Campaign (May 10 - June 13 2016) Education Vertical
February 9, 2017 Arkansas State EDU "Go Big $500" - Marketing Campaign (Jan 18 - Feb 22, 2016)
February 10, 2017 UWF "Triple Play" - M.Ed. Only - Marketing Campaign (May 31 - July 25, 2016)
February 14, 2017 How to Interpret the CRM Grant Code Statuses
February 15, 2017 Terminology Used in the What's Live Report (30-day marketing activity)
February 17, 2017 What is an A/B test? A Review of the UTA Superpage Image A/B Test Results
February 23, 2017 Digital Marketing Strategies
February 24, 2017 Lead Behavior and Measurements: Marketing Terms
February 24, 2017 Tracking URL & UTM Parameters Demystified
March 1, 2017 A Quick History of Digital Marketing. Part I: The Pre-Internet Era
March 2, 2017 Main Page
March 3, 2017 A Quick History of Digital Marketing. Part II: The Internet Era
March 10, 2017 Explanation of the CRM Campaign (LSSID) Name Parameters
March 10, 2017 Call To Action (CTA) A/B Test: LSUS MBA Page CTA Test
March 20, 2017 Landing Page - Definitions and Functions
March 24, 2017 How to Prepare a Report by Campaign Name (LSSID) in Adobe Omniture Workspace
March 27, 2017 How to Prepare a LSSID Report by Adding Segment “Personal URL” (PURL) - for Personal Field Campaigns
March 31, 2017 How to Prepare an Adobe Report for Traffic from Mobile Devices
(Month Day, Year) (Title - link)